Welcome to BSIR

Why Sotheby’s International Realty®

Exposure | Innovation | Impact

Sotheby’s Heritage

Members of our network benefit from an association that provides instantaneous differentiation and brand awareness, as well as a valuable referral system. Each year, over 250 auctions are eld in more than 70 categories within nine locations around the world.

Agent Benefits: Instantaneous differentiation and brand awareness, and international referral system.

Consumer Benefits: Brand awareness assets in attracting potential buyers.

Why Sotheby's International Realty

Worldwide Presence

1976 – An exceptional real estate company is launched and created from the same person that guides the Auction House. With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and the represent the distinctive properties they so desire.

Our commitment to unparalleled quality continues. With nearly 20,000 sales associates in approximately 880 offices and 69 countries and territories, our network member utilize innovation with relevant reach to present a home in a most unique way.

Our brand’s white glove referral program is a key differentiator allowing network members to connect the most prestigious buyers and sellers globally. Orchestrated by a dedicated team of professionals directing thousands of distinguished global connections monthly — from broker-to-broker to auction, these placement opportunities are managed with extreme care.

Why Sotheby's International Realty


Sales Associates




Countries Worldwide

Strategic Media Plan

The Sotheby’s International Realty® brand’s global media plan is designed to deliver more than 1 billion media impressions, solidifying our brand as the voice of luxury real estate. Our plan includes impactful, exclusive and first-to-market partnerships with an increased strategic focus on mobile and editorial content with some of the most preeminent media reaching all corners of the globe. Our goal is to represent the properties represented by our worldwide network to a broad audience of potential who value and seek the unique.

Agent & Consumer Benefits: More exposure to the high-net worth individuals one our/your target market. Our seller clients benefit not only by you marketing their properties among these channels, but they also benefit from the brand recognition the millions of impressions create as well. Brand recognition and brand loyalty can engage a consumer that otherwise might not make contact with us.

Why Sotheby's International Realty

Property Distribution

The properties our network represents are automatically distributed to some of the most highly visited websites in the world. This online listing distribution platform, powered by ListHub, also offers a robust reporting platform to measure online activity and results to properly gauge interest level of potential buyers.

Agent & Consumer Benefits: While the Sotheby’s International Realty® partnerships provide global exposure to your property, the ListHub reporting platform allows you to measure results allowing both the agent and client to make changes to the marketing plan according to the activity captured in the reports. What this means is adjustments to the marketing plan may optimize the exposure of the property, driving more inquiries which may result in reducing the time a property is on the market.

Why Sotheby's International Realty

Social Media

Our dedicated social media presence connects our brand as the listings we represent to our global community of real estate influencers across multiple social networking platforms including Facebook, Google+, LinkedIn, Pinterest, Twitter, Youtube and blogs.

Agent & Consumer Benefits: Provides additional opportunities to tap into connected communities of consumers and influencers to market properties globally.

Consumer Benefits: Brand awareness assets in attracting potential buyers.

Why Sotheby's International Realty

83,000 Social Media Connections in 160+ Countries

Property Brochures

Our brand’s professionally printed brochures are a consistent point of differentiation across our worldwide network, allowing our network mementos to easily and quickly emphasize key aspects of a listing. Our online creation tool provides a variety of page lengths and formats – many of which can be ordered and received the very next business day.

Agent & Consumer Benefits: There is differentiation in consistency. The goal is not to differentiate for the sake of it, but to leverage the consistency of the brand to set your property(s) apart from your competitors. The consistent look and feel of our brand’s professionally printed brochures creates a worldwide point of differentiation in our property marketing.

Why Sotheby's International Realty

Imagine Advertising Campaign

Our IMAGINE advertising campaign positions our network’s listings in a truly distinctive manner, with the goal of increasing brand awareness and driving leads to our local offices. Executed across both print and digital outlets, the IMAGINE campaign has resulted in significant consumer interaction and increased traffic to sir.com.

Agent Benefits: These branding ads help to position Sotheby’s International Realty® agents and offices as the luxury real estate choice in their local markets.

Consumer Benefits: These international brand ads create consumer recognition in the local market and worldwide and feature our network’s listings worldwide.

Why Sotheby's International Realty

Art & Home Magazine

ART & HOME™ magazine, brought to you by Sotheby’s International Realty®, showcases beautiful homes and their architecture, design, and art from around the globe. The magazine features homes represented by the finest affiliates in the Sotheby’s International Realty® network. ART & HOME™ magazine depects the best of creative fusion of home, art and living.

Why Sotheby's International Realty

Sotheby’s View at Home

Our new Sotheby’s View at Home app for iPad allows you to take a self-guided tour through our New York and London exhibition spaces and to view any artwork in the context of your own home.

See how beautiful and rare works of art look in your home. Move from wall to wall and room to room ‘virtually’ to see if the size, genre, and colour are what you are looking for. Zoom in to take a closer look at the most exciting art currently offered for sale. If you prefer to see these magnificent works in our museum quality galleries, take a self-guided tour; you can easily search for and locate lots that interest you. We are honored to bring these works of art to your home.

Why Sotheby's International Realty